Why Email Marketing is Your Business’s Safety Net
Let’s have a real talk about social media and your business. I get it—TikTok, Instagram, Facebook, and all the other platforms are where everyone’s hanging out. They’re fun, addictive, and can make your brand feel like it’s popping. But let me ask you this: what would happen if one day, poof, your favorite platform disappeared? Or if an algorithm change suddenly tanked your reach? That’s right, it would suck—big time.
This is why I’m here to tell you: never rely solely on social media to stay connected to your customers. Instead, make email marketing your secret weapon. Let’s break down why this is so important.
The Risk of Putting All Your Eggs in the Social Media Basket
Here’s the harsh truth: you don’t own your social media followers. TikTok, Instagram, or whatever platform you’re using—they own the data and can change the rules whenever they want. Remember Vine? Yep, it’s gone. Even major platforms like Facebook constantly tweak their algorithms, making it harder and harder for your posts to reach your audience without forking over money for ads.
If your entire strategy is built around one platform, you’re leaving your business vulnerable. Platforms come and go, but email? Email is forever.
Why Email Marketing is King (And Always Will Be)
You Own Your List When someone gives you their email address, it’s yours to keep. No algorithm can limit how many people see your emails. If you want to connect with your audience, all you need to do is hit “send.”
Direct Communication Emails land directly in your customers’ inboxes. This means you’re not competing with an endless scroll of dance videos, memes, or cute puppy reels. Your message has a better chance of being seen and acted upon.
High ROI Did you know email marketing has one of the highest returns on investment (ROI) of any marketing channel? We’re talking $36 for every $1 spent on average. Compare that to social ads, and you’ll see why email is the MVP.
How to Start Collecting Emails (It’s Easier Than You Think)
Offer a Freebie Give your audience something valuable in exchange for their email. It could be a discount, a free guide, or an exclusive resource. People love free stuff, so use that to your advantage.
Add an Email Signup Form Everywhere Your website? Add a popup. Your Instagram bio? Link to your email signup. Even your TikTok videos can include a call to action like, “Grab my free checklist in the link!”
Make it Easy Don’t ask for too much info upfront. A name and email address are all you really need to get started. You can always collect more details later.
Stay Connected, No Matter What
Think of email marketing as your safety net. Social media is a great way to discover and engage with new audiences, but email is how you build lasting relationships. Plus, it’s a channel you control. So the next time you’re obsessing over TikTok views or Instagram likes, ask yourself: am I getting their emails? If not, it’s time to start.
Trust me, your future self will thank you.