Mom’s Fresh Juice, a local cold-pressed juicery company with delicious proprietary blends needed to rebrand and be consistent on social media.
Branded
Content
Community Engagement
Social Media Goals
Increase awareness of products and specials
Create content about menu items, specials and seasonal products. Highlight the ingredients of juice and food products and inform of health benefits.
Improve brand recognition through branded content
Develop content using brand fonts and colors. Develop a brand new strategy, including content categories. Produce a consistently branded visual feed targeting genz and millennials.
Define target audience, needs and values, identify barriers.
Identify current audience demographics and investigate effective product positioning.
Results /
Results /
Content categories developed, increased engagement by 200%
We highlighted their business story, their partnerships with local community farms and artists, and their involvement in LGBTQIA+ events.
Increased followers from 8,917 to 9,238 by 5% in three months
We implemented an organic follower strategy, consistently meeting our projected goals weekly and monthly. We conducted a social media audit, defined the target audience, and identified customer barriers.
Optimized profiles, developed new assets for products and specials
We improved brand recognition and ensured consistent content output. We created unique graphics to effectively promote products and specials.