Goals

Maximize Event Awareness and Engagement

Create widespread awareness of the G.R.O.W.T.H Convention through targeted advertising campaigns, social media promotion, and email marketing. Build excitement with early bird promotions, social media engagement, and strategic ad placements, particularly in the lead-up to the event.

Optimize Registration and CRM Development

Convert awareness into actual registrations by developing a seamless user experience on ClickFunnels. This includes setting up a user-friendly registration process, managing payment options, invoices, and coupon codes. Integrate and manage a CRM system to track attendee interactions, automate follow-ups, and maintain ongoing engagement throughout the event cycle.

Establish a Strong Brand Presence and Professional Image that Reflects the Parent Company

Solidify the G.R.O.W.T.H Convention's brand identity through cohesive branding and high-quality marketing materials for both digital and print. Develop a cohesive social media strategy that includes daily posts featuring ticket promotions, event highlights, featured guests, and workshops. Create engaging reels, share sponsor information, and ensure consistency across all marketing channels—including logos, banners, email templates, and social media—to build credibility, reflect the parent company’s values, and attract a broader audience.

Marketing Materials Developed

Social Media Graphics:
Feed Posts + Stories

Flyers /CFP

Physical Banners

Attendee Badges

32.png
28.png
128.png
25.png
10.png
13.png
14.png
15.png
27.png
8.png
16.png
17.png
18.png
29.png
30.png
31.png
33.png
36.png
40.png
46.png
47.png
48.png
49.png
50.png
44.png
61.png
51.png
52.png
60.png
54.png
55.png
57.png
58.png
59.png
62.png
64.png
65.png
67.png
68.png
69.png
71.png
72.png
74.png
75.png
81.png
83.png
84.png
86.png
87.png
88.png
90.png
91.png
92.png
95.png
98.png
100.png
101.png
103.png
104.png
105.png
109.png
111.png
110.png
112.png
113.png
114.png
115.png
116.png
118.png
119.png
121.png
123.png
126.png
127.png
131.png
140.png
141.png
142.png
Untitled design.png

Results

  • A targeted CRM strategy was implemented to grow the email list, utilizing event announcements, promotions, and featured guests. Contacts from Facebook ads, social media, and a website pop-up were leveraged to encourage sign-ups. As this was the first convention of its kind, new systems for email marketing were introduced, including email segmentation, advanced features like drip emails, sales copywriting, and tracking email contact activity through the sales funnel. Automated follow-ups for abandoned checkouts helped recover lost sales

  • Designed a comprehensive ticket sales funnel with three ticket tier options. The ticket sales website featured prominent guests, press accreditation details, a welcome video from the CEO, FAQs, and event information. Purchasing options included installment payments, coupon redemption, and a multi-option payment checkout. Additional CRM features incorporated automated follow-up sequences, SMS reminders, dedicated landing pages for ticket purchases, and analytics tracking to monitor engagement and conversion rates.

  • We carefully crafted a visual style and tone that mirrored the parent brand's values and messaging. This included using consistent logos, color schemes, and language across all platforms. We grew the new social media account from zero to 1,781 followers by creating engaging, relevant content that resonated with the target audience. We also utilized a mix of organic strategies, including regular posts, community engagement, and collaborations, alongside paid ads to expand reach and attract followers.

Previous

Project One
Next

Project Three